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Public engagement: a practical guide

Sense about Science launch Public Engagement: a practical guide, funded by the National Institute for Health Research (NIHR). It is aimed at researchers to help and encourage them to involve the public in working out how to communicate findings — from the earliest stages of projects, and on the most challenging of subjects.

At Sense about Science, we have worked with researchers on many of the most sensitive subjects – some fraught with misunderstanding – to improve the communication of their research findings. We only undertake such partnerships where there are high stakes for the public and communication is difficult. Communicating the survival statistics of children’s heart surgery at different treatment centres in 2016 was among the toughest of these, with potentially major consequences for all involved.

The guide uses this experience as a case study throughout. Our public engagement team worked with NIHR-funded health researchers to present research information in a way that is shaped from the outset by people who will use it.

It would be great if you could share the guide with your networks; we’re using #PublicLed and I’ve included a suggested tweet below:

Involve the public. And involve them early. Public engagement: a practical guide from @senseaboutsci #PublicLed http://senseaboutscience.org/activities/public-engagement-guide

Best regards

Anastasia Skamarauskas
Communications officer, Sense about Science
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